What would you say if you knew that your potential customers were nearly 60% of the way through the purchase process before they ever engage with sales? A study from CEB Marketing Leadership Council indicates just that. Customers start their due diligence by looking...
From time to time, DirectiveGroup team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Michelle comments on an article posted by Richard Branson, Founder at Virgin Group–What Does It Take to Be the Boss?...
I’ll be the first to admit it is almost unfathomable to imagine any lesson can be learned from a corn stalk, yet lessons that could be describes as essential for digital marketers. None the less, it is true. Before, I discuss these three lessons, I will tell you my...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Venture Beat article, “U.S. SEC approves new crowdfunding rules,” and the Entrepreneur article, “The SEC’s new...
LinkedIn showcase pages have replaced the Products and Services tab as dedicated digital marketing spaces for businesses to promote certain aspects, products or services to distinct customer segments. Showcase pages work like an extension of your main LinkedIn...
