By now, you’ve been introduced to your biggest customer, Millennials and connected the dots on How To Win Millennials Over. Today, we’ll focus on peeling another layer in the Millennials’ mind, to include their way of life. As a B2B company, not only must you...
When Thomas H Palmer first wrote “if at first you don’t succeed try, try again” he must have had webinars in mind. Webinars, like many other marketing programs, take time for success to build. Many companies try it once or twice and when they don’t see the instant...
Millennials don’t like to be marketed to. Yes, you heard right. If you’re a company who is looking to connect with and acquire a majority market share portion of this generation’s attention and support; you’ll have to rethink your strategy. So the question becomes,...
Graphics and images are more important than ever, both for your website and social media platforms. Images generate more engagement regardless of the platform and you need to make sure that they are presented in a format that is easy for your users to digest. Here are...
If you’re a company looking to increase revenue in the next decade, it is a must that you pay great attention to Millennials. Wonder why? In 10 years, this generation will make up 75% of the workforce. In fact, 46% of potential B2B buyers are Millennials. If you don’t...
