From time to time, DirectiveGroup team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Kim comments on an article posted by Barbara Bartlein, in Entrepreneur, Negative Culture Saps Productivity. Throughout...
A good URL structure can help your SEO a long way. We often overlook the impact of well-defined URL structure has on tracking your web analytics. A user friendly URL structure not only provides an excellent navigation experience for visitors, but also helps you in...
The search marketing industry has become highly competitive with businesses vying for top rankings in the search engine space. It has become imperative to optimize your site with targeted keywords, using the best image alt tags and implementing the correct h1-h2 for...
Effective email marketing may seem antiquated but it is a relevant way for businesses to engage with consumers and open a direct channel of communication with them. An integrated marketing campaign can use email marketing to nurture and convert contacts into leads....
Getting the implementation of Google Analytics right is step one in determining the ROI of your marketing and PR efforts. Google Analytics is a significant tool for businesses to track their website data. It’s considerably easy to implement, simple to use and above...
