As you have probably heard over the last several years, it is estimated that B2B purchasers are 60% through their decision making process, or more, before they ever reach out to a sales team. I have been reading recently different sales experts contesting this figure....
The Online Marketing Buzz For Manufacturers If you do a quick search on Google for Manufacturing Marketing, all of the “hot” online marketing strategies will pop up, promising to grow your brand and increase leads (instantly of course). These strategies range from...
From time to time, DirectiveGroup team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Bobbi comments on an article posted on Entrepreneur, Are You a Leader or a Follower? As one who has had many managers...
Everywhere you look experts are talking about content marketing and why it’s so important to your business. There are convincing studies that show businesses want to track their content marketing effectiveness but struggle with creating engaging content. We also know...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Mark comments on an article posted on Forbes Blog by Adam Marchic, Why Growth Hacking Needs To Grow Up. As a direct response online marketer, I have...
