The ability to adapt to change determines your success. This is so often true with your marketing campaigns. Marketing strategies evolve over a period of time, with the aim of staying relevant to the customer base always being the goal. Companies should make...
Today, consumers are getting bombarded with advertisements. They simply don’t have time to read, much less respond to, every ad fired their way. They are more diverse, complicated and they expect more than ever before. They respond best to ads that speak, or resonate,...
$638 million is the official Q1 2015 earnings reported by LinkedIn, which is a remarkable 35 percent year-over-year increase in overall revenue. CEO Jeff Weiner announced that total members in LinkedIn grew to 364 million, unique visiting numbers increased 18 percent...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Harvard Business Review article, “How New Technologies Push Us Toward The Past” by William H. Davidow and...
The team at DirectiveGroup regularly engages in learning together in the form of a ‘Book Club’ for which we all read and discuss a business book. We try to do this once a quarter, reading and discussing one chapter each week. Even though it is a sizable investment in...
