One of my colleagues here at DirectiveGroup when asked to review a potential client’s website had this response, “At first glance I feel like the font is yelling at me. No bold. Bold makes me feel even more like I am being scolded.” I‘d venture to say, she did not...
Building trust is pivotal to the success of your eCommerce store or for building the brand for your online business. The best way to strengthen trust is through a strong reputation and meaningful relationships nurtured over time. Here's a closer look at what you can...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, content writer, Bobbi Parke, discusses article, “8 Habits of Critical Thinkers” by Jen Lawrence, who holds an MBA in Finance, and who has widely written...
No matter your opinion regarding social media, it appears to be here to stay and it definitely is an essential piece of your company’s branding efforts. Why is this? If done correctly, social media can be the preeminent means to grow your professional relationships....
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an article in Marketing Profs How to Track Your Tradeshow ROI by Peter Symonds. Last month I posted a blog article Where Should I...
