From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent CMO.com article, “Web Site Conversion: Art And Neuroscience.” I really do like the spate of articles that...
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Attribution Modelling – How Different Models Work
A common question organizations using various online marketing channels have is, “which one works best for my business?” “Most of my traffic comes from paid search, they convert less. Conversion from the traffic through SEO efforts is higher. So, Do I have to invest...
2015 is Practically Here – Are You Ready?
Is it me or did 2014 zip by like a NASCAR race car? I feel like I was just sitting down to plan my 2014 year and now 2015 is upon us. As a business owner, marketer or sales professional you likely had “big goals” for 2014, both professionally and personally. How did...
5 Holiday Marketing Tips For Facebook
Everyone knows that Facebook is a huge boon for any small business. We all know that you have to have a presence on the popular social network in order to stay connected with your followers and clientele, but most business owners miss a valuable opportunity when it...
SEO Trends to Create an Excellent Online Presence
In the world of internet marketing and blogging, social media and SEO, nearly everything can change in a day. A key component in excellent online marketing is to make sure you keep up with the trends. When you do this, you can build a superb online presence and keep...