Over 61% of B2B decision-makers start the decision-making process with an online search, making SEO as important for B2B marketing as it is for B2C. It is no longer a good-to-have but rather a requirement. Businesses that invested in SEO during the pandemic...
Each year, Google makes hundreds of changes to its search algorithm. Each of those changes has an impact on your website's visibility. But how can you possibly keep up with them all? New business websites launch every day. With an insane amount of competition for a...
LinkedIn is a great search engine, especially for professionals. It's where you go to find information about your industry, which companies are related to it, who works at the company, and what they do. Given that the social media platform has over 400 million users...
B2B companies are always looking for new ways to increase lead generation and convert more leads into customers. How you approach marketing in B2B is different from the way it’s done in B2C industries. But one thing remains true for both: you’ve got to keep the pool...
Numerous designers and web development teams construct error-filled and user-unfriendly websites that end up hurting their company's design integrity and the overall user experience. Furthermore, any value that can be found even in the best of SEO is harmed. Marketers...
