White papers are not as widely used in the manufacturing sector as in other sectors. The use of white papers can separate you from your competitors. A well-written white paper is an excellent marketing tool for a manufacturing business because it can help optimize...
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Predictive Analytics to Improve Marketing Effectiveness
The only constant in the world of marketing is evolution and change. That is why more than ever for businesses to stay relevant and effective, marketers need to stay on their toes. Marketing has already embraced new ideas like digitization, social media, content...
A/B Testing: How to Make a Good Start
It is every marketer’s dream to design a campaign or a website with massive appeal to the target audience and exceptional conversion rates. More often than not, there are some tweaks and iterations to get to a marketing piece that attains its highest performance....
5 Tips To Improve Your Email Marketing Campaign This Holiday!
The holiday season is right around the corner and now is the time when most small businesses start marketing their holiday promotions through newsletters and email marketing. Most businesses understand the need to market to their customers, especially during the...
Lessons Learned: #AlexFromTarget
I am #alexfromtarget Following everyone that retweets this! pic.twitter.com/KRHOmX8rql — Alex Lee (@itsacl163) November 4, 2014 If you have been paying attention this week, you will know that a picture of a young man working at Target, Alex, has been going viral....