The holiday season is often the most important time of the year for ecommerce businesses. Almost all the successful eStores experience higher volume of sales and even a major chunk of their yearly revenue during this season. The increased activity during this season...
Blog
Your resource for digital marketing insight.
How Humor Can Help Your Marketing Content
“Laughter is the best medicine!” Why use humor in your marketing content? Humor is a hook! It can have the same impact as a strong headline that grabs the audience’s attention. A benefit of adding humor in your marketing campaigns is that it makes the audience more...
3 Content Strategies That Will Still Work in 2015
Just about every business is familiar with SEO and Pay Per Click Marketing (I’m sure you've received many calls and emails to inform), but many business often ignore or dismiss simple, but effective content marketing strategies that can attract customers and help...
How to Design a Data – Driven Marketing Strategy
Technology has opened up a lot of new avenues for businesses to reach their target customers and market their products. Technology and data are the major driving factors of modern day marketing. However, honing the art of data driven marketing is not really a simple...
Programmatic Advertising – The Good, The Bad, and The Ugly
Increasing in popularity, the 2015 online marketing buzzword is predicted to be Programmatic Advertising (AKA - Automated Buying, Programmatic Marketing, Machine-Based Buying and many more). As you may have noticed, the internet is plagued with even more definitions...