The internet is playing an increasingly important role in influencing the purchasing decisions of your customers. For that reason, many businesses are looking for creative ways to influence the decision making process of prospective customers by establishing...
CRM offers a wide array of features for its users. While some companies use it for tracking their leads, some might extend it to marketing automation and customer service. Whatever the mode of usage, CRM is one of the key drivers for the success of a company. While...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a recent Marketing Automation Panel Discussion reviewed by ChiefMarTec.com. This is a question that strikes at the heart...
Google Analytics is one of the most widely used and powerful tools for businesses to track and analyze the performance of their online marketing activities. Google analytics allows businesses to track: Traffic sources Keyword performance Bounce rates Time spent of...
Measuring the effectiveness of marketing activities is a challenge every business faces. Especially if your business is investing in both offline and online marketing activities, keeping a track of performance of these activities becomes all more challenging....
