People tend to have an opinion about a product or service every company provides. In this fast-paced digital era of information, social media platforms are becoming another platform where companies and customers are coming together to talk about a variety of business...
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Jumpstart Your Business Today: Six Universal Tactics of Influence and Persuasion
As we continue to rush with increasing speed into social and new digital interactions with customers, clients, supply chain partners and other stakeholders in the success of our businesses, it may seem like change is the only constant. If it feels like that, perhaps...
Role of CRM in the Business Lifecycle
The customer is King. Quick and reliable service to customers is pivotal to the success of any business. Considering the amount of time and money spent on acquiring a new customer for both B2C and B2B businesses, the quality of service provided to the customer is...
The need of Chief Marketing Technologist for Manufacturing Industry
With the digitization of businesses, modern day Marketing has become more technology driven. This increasing dependency of marketing technology has given rise to a new breed of professionals whom the industry now calls, Chief Marketing Technologist. A Chief Marketing...

How You Can Build Customer Loyalty
Keeping your current customers happy is just as - if not more - important than acquiring new customers. Focusing on your current clients will definitely set your business apart in the long run. Building customer loyalty will keep your company thriving for years to...