An internet marketer’s job is simple It’s to help business attract new customers and increase profits. Yes, there are many things that need to align for this to happen. But at the end of the day, it’s about helping clients attract the right type of people to the...
There have been some changes in the Bing search environment this month, with the announcement about adding functionality that will allow Bing to continue the conversation after users find the answers they seek in their search results. Bing uses the example of the...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Kim discusses her experience relating to access for paid search data. Not many people would be surprised to hear that Google has been blocking...
A new generation of shopping options through eCommerce and mCommerce has made supply chain management a vital area of concern for many businesses. It is particularly critical for manufacturing companies, which are heavily dependent on the supply chain partners to...
One of the things that so many companies experience is losing their shirts in well-intentioned marketing programs. This leads to a feeling of hopelessness, at times, for particular types of marketing. In fact, there are ways to ensure you keep that shirt on, and in...
