The Top 7 Metrics for Measuring SEO Performance When it comes to SEO, the right metrics are invaluable. They let you know which of your campaigns are producing real results and which are wasting your time and money. You can't improve what you can't measure. SEO...
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How To Drive Higher Ed Admissions With Social Media
As a marketing executive of higher learning institutions, you are all too aware of the challenges the digital marketing industry is currently facing. A recent study showed that there had been a significant slump in colleges and universities enrollment for the past...
How To Get Started With Reddit Advertising
As social media continues to be a profitable marketing avenue, new platforms also continue to crop up. Digital marketing has never been so simple and easy. However, not many marketers have discovered the potential benefits of advertising on Reddit.According to a...
Safari Blocks Cookies for Ad Targeting; What Marketers Need to Know
Featuring Google's recent announcement to block all the cookies for ad Targeting from its chrome browser in 2022, Apple has also given directives to its Safari browser to do the same. This seems a bigger change as it becomes the first mainstream browser to obstruct...
Hidden Google Money Grabs: New Campaign Bidding Strategies
Google makes it easy to create new campaigns, with a wizard-like interface that takes your input and helpfully suggesting features depending on your campaign’s goals. If you’ve followed along with the first two blog posts in this series on Geotargetting and Targetting...