As we enter the digital age, it’s become vital for businesses to develop a close understanding of their client’s unique desires, behavior, and demographics. Customer analytics is one of the most powerful signals that informs a company’s client-based interactions over time.
With the influx of AI and big data, marketers now have powerful analytics tools at their disposal. Data-driven insights are used to enhance marketing efforts at every stage of the marketing funnel, with one of the most effective ones being predictive analytics. Let's...
Many marketers who consider Google Analytics 360 (GA360), no matter how briefly, rule it out as an option when they see the price tag. From a brief overview of the features, GA360 offers, most can't muscle their way past the six-figure cost. Marketers are used to...
![[Blog Abstract] Digital strategy: The four fights you have to win](https://www.directivegroup.com/wp-content/uploads/2019/03/Seeking-Depositphotos_108178986_l-2015-1080x675.jpg)
Commentary on McKinsey article about how to implement an effective digital strategy, and specifically how to fight the barriers to success: ignorance, fear, guesswork and diffusion.
Discovering the new answer to the age-old question of "How can I generate more sales at a lower cost" will be key for marketing managers to master in 2019. More than ever before, this year data will lead the way. Without a doubt, the future of marketing is intimately...
