If you are an executive at a company that is looking to significantly improve the performance of your marketing programs, things could radically change for the better in a relatively short amount of time through new technology-based marketing tools that make use of...
analytics data management
3 Powerful Ways to Boost Your Marketing with Predictive Analytics
To stand out from the ever increasing competition in the market, businesses need to have an eye on the future. It is every marketers dream to be able to know their target market’s current and future needs. While tracking and addressing the current needs is rather...
7 Must-have Metrics for Google Analytics
Google Analytics is an amazing tool that every business with a website can take advantage of. This works by collecting data on how your visitors are using your website. BUT… simply using this tool blindly will not help you receive any insights into your audience. You...
Shape Your Marketing Strategy With Google Analytics
It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are...
Differentiate Yourself in 2017 – 4 Tips to Break Through Content Noise
With only a week to go before the year ends, marketing leaders from around the world are gathering their teams together in an effort to interpret 2016 trends in a manner that will result in success in 2017. In many circumstances, the question being pondered is how to...