With only a week to go before the year ends, marketing leaders from around the world are gathering their teams together in an effort to interpret 2016 trends in a manner that will result in success in 2017. In many circumstances, the question being pondered is how to...
The success of a coherent content strategy often depends on the performance of your blog posts. You want to provide your visitors with high quality content that they read, like and share with their peers. You want your blog readers to come back to your website in...
Understanding the User Explorer Reports in Google Analytics Google has been announcing some exciting new additions to the google analytics platform this year. The latest addition to the analytics platform is the much awaited feature: User Explorer. This feature allows...
Dashboards in Google Analytics Google Analytics Dashboards are basically the collections of widgets where you can collect all kind of similar data. You can have up to 20 dashboards in each for each view / property with 12 widgets in your Google Analytics account. Each...
What Is Intent Data and Should It Matter? When your prospects take a series of online actions, their digital footprints can be knitted together to tell us a story about their purpose – or intent. These footprints can come from many sources, such as search queries,...
