Online marketing and search engine optimization has become synonymous with doing any business online. Staying on top of your company’s online marketing is crucial, and new tools and options are always coming out to make that task easier. However, some of the older...
I was speaking to a prospective client this past week and he said, “we definitely need to increase our conversions and our bounce rate is over 90%!” First reaction, YIKES! that is a really high bounce rate; no wonder they are not getting any conversions. As I started...
A good URL structure can help your SEO a long way. We often overlook the impact of well-defined URL structure has on tracking your web analytics. A user friendly URL structure not only provides an excellent navigation experience for visitors, but also helps you in...
Getting the implementation of Google Analytics right is step one in determining the ROI of your marketing and PR efforts. Google Analytics is a significant tool for businesses to track their website data. It’s considerably easy to implement, simple to use and above...
The Online Marketing Buzz For Manufacturers If you do a quick search on Google for Manufacturing Marketing, all of the “hot” online marketing strategies will pop up, promising to grow your brand and increase leads (instantly of course). These strategies range from...
