Technology has opened up a lot of new avenues for businesses to reach their target customers and market their products. Technology and data are the major driving factors of modern day marketing. However, honing the art of data driven marketing is not really a simple...
CRM offers a wide array of features for its users. While some companies use it for tracking their leads, some might extend it to marketing automation and customer service. Whatever the mode of usage, CRM is one of the key drivers for the success of a company. While...
Google Analytics is one of the most widely used and powerful tools for businesses to track and analyze the performance of their online marketing activities. Google analytics allows businesses to track: Traffic sources Keyword performance Bounce rates Time spent of...
What Is A DBMS? Will It Help My Business? According to Wikipedia--A database is an organized collection of data. The data are typically organized to model relevant aspects of reality in a way that supports processes requiring this information. Database management...
From time to time, team members will share their views on a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses McKinsey’s Using marketing analytics to drive superior growth. Many companies in the manufacturing sector have an unprecedented...
