As B2B companies continue to adjust marketing strategies over the years in response to advancing technology, paid search remains a consistent tactic to drive targeted traffic and reach key leads. With the recent explosion of artificial intelligence methodologies, the...
It is no secret to anyone that Artificial Intelligence has revolutionized the ways that business is done and marketing strategies are developed. From generating texts and images to developing audio and automated reports, marketing tasks have been simplified and even...
B2B Future is Looking Bright B2B Future is Looking Bright, looking into the future of digital marketing for B2B, it's clear that the game is about to change - and in a big way. With the advent of new technologies like AI, AR, and VR, the possibilities for engaging,...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Forbes. article by Forbes Councils Member, Anna Luo “3 Steps to Using Automation to Keep...
With the influx of AI and big data, marketers now have powerful analytics tools at their disposal. Data-driven insights are used to enhance marketing efforts at every stage of the marketing funnel, with one of the most effective ones being predictive analytics. Let's...
