From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Larry discusses Rich Page's article on landing page optimization. Landing pages are one of the oldest tricks in the book when it comes to internet...
Before we discuss the benefits of infographics, we must first look at what they are. An infographic is a set of ideas and data that is shared in visual form. These are usually very complex ideas that are too heavy for most individuals to understand. When you share...
Although some of our clients thrive during the summer, most dread the inevitable decrease in business during the summer season. Seasonality always plays an important role in how well any business thrives during any time period. Why? We all know that consumers’ needs...
By the end of this year, there will be more than one billion websites on the Internet. That's one billion competitors vying for the time and attention of potential customers. While a powerful, user-friendly site still serves as the foundation for any solid online...
If you have been doing marketing for any length of time then you are probably aware of one thing: Things change. A lot! Just look around on any given day and you will notice there are far fewer magazine stands and book stores still standing, which makes sense....
