The purpose of branding is to build connections with prospective and current customers. They want to understand the who and the what behind the company they do business with. Although they're making a financial investment into a company, the brand allows them to make...
Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook and enjoy these new desserts became early influencers in their neighborhoods....
According to Blank, Taylor Swift’s video provide three lessons to help improve and strengthen professional relationships.
In a world where brands have mere seconds to capture consumers’ attention, marketers need to find innovative ways to arrest and retain their target audience’s attention. Prior to the explosion of digital media, marketers only needed to create direct mailings, magazine...
Regardless of niche, most marketing strategies focus on capturing and retaining the customer's attention. However, very few ever touch upon the experience. Less than stellar customer experience is the biggest threat to any business. Successful brands always strive to...
