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business strategy process

How to Achieve a Good Work-Life Balance

How to Achieve a Good Work-Life Balance

In 1938 the Fair Labor Standards Act was passed to make a typical workday more tolerable. Prior to that, a typical workday was 11-16 hours long. The FLSA made the eight-hour work day and 40-hour work week the standard. In addition, economists predicted time spent with...

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Quick & Easy Ways to Snag Your Competitions’ Customers

Quick & Easy Ways to Snag Your Competitions’ Customers

You may consider stealing your competition’s customers to be a little cheeky. But, did you know General George Patton Jr.’s favorite saying is said to be, "Audacity, audacity, always audacity." You’ve got to be audacious to get your share of the pie. Your job is to...

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Coupon Promotions are Back in Vogue

Coupon Promotions are Back in Vogue

Because of today’s uncertain economic condition, most folks have learned to live their lives with a little more intent. That could come in the form of fixing broken items instead of throwing them out, keeping the same car just one more year, or – believe it or not –...

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How to Create a Remarkable Digital Marketing Program

How to Create a Remarkable Digital Marketing Program

Hint, hint: It's about planning. In a previous blog, Marketing Definitions 101, one of DirectiveGroup’s team members wrote an article that discussed the differences between various marketing terms - as we use them - in an attempt to call out more subtle nuances. I’ll...

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