Online marketing can be very time consuming. Who has the time to write multiple articles a week, engage with customers on social media, write ads and still actually operate the business? Some will say that marketing is an integral part of your business, which is...
business strategy process
Manufacturers: Meet Your Biggest Customer, Millennials.
If you’re a company looking to increase revenue in the next decade, it is a must that you pay great attention to Millennials. Wonder why? In 10 years, this generation will make up 75% of the workforce. In fact, 46% of potential B2B buyers are Millennials. If you don’t...
Features Your Pinterest Business Account Should Leverage
Pinterest is all about smart social media marketing in a fun and creative way. Pinterest is changing to make the platform more appealing to both users and businesses. There were announcements made of e-commerce plans earlier this month and true to that, Pinterest just...
A Satisfied Customer Is a Loyal Customer
Obtaining, measuring and successfully using data gleaned from customer feedback is invaluable for any business. You need to know your customers are satisfied. A satisfied customer is a loyal customer. A loyal customer will not only continue to buy from you, but will...
What’s With The 60% Sales Statistic Anyway?
As you have probably heard over the last several years, it is estimated that B2B purchasers are 60% through their decision making process, or more, before they ever reach out to a sales team. I have been reading recently different sales experts contesting this figure....