Pinterest is all about smart social media marketing in a fun and creative way. Pinterest is changing to make the platform more appealing to both users and businesses. There were announcements made of e-commerce plans earlier this month and true to that, Pinterest just...
business strategy process
A Satisfied Customer Is a Loyal Customer
Obtaining, measuring and successfully using data gleaned from customer feedback is invaluable for any business. You need to know your customers are satisfied. A satisfied customer is a loyal customer. A loyal customer will not only continue to buy from you, but will...
What’s With The 60% Sales Statistic Anyway?
As you have probably heard over the last several years, it is estimated that B2B purchasers are 60% through their decision making process, or more, before they ever reach out to a sales team. I have been reading recently different sales experts contesting this figure....
Why Growth Hacking Needs To Grow Up
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Mark comments on an article posted on Forbes Blog by Adam Marchic, Why Growth Hacking Needs To Grow Up. As a direct response online marketer, I have...
Internet marketing is more important than ever!
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Larry comments on an article posted on Forbes by Nicole Leinbach-Reyhle. It seems like there is still the idea going around with small business owners...