As a small and or medium-sized business, you may look to companies like Apple Inc., or Microsoft Corporation for a good model to emulate when it comes to marketing and advertising. You see droves of people waiting for the release of the new MacBook Air and think, “If...
Business owners understand that customers need to find them in order to use their services or purchase their goods, but oftentimes the scope of this is not well understood. You need a phone number so people can contact you - that makes sense. You need an email address...
Building trust is pivotal to the success of your eCommerce store or for building the brand for your online business. The best way to strengthen trust is through a strong reputation and meaningful relationships nurtured over time. Here's a closer look at what you can...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, content writer, Bobbi Parke, discusses article, “8 Habits of Critical Thinkers” by Jen Lawrence, who holds an MBA in Finance, and who has widely written...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an article in Marketing Profs How to Track Your Tradeshow ROI by Peter Symonds. Last month I posted a blog article Where Should I...
