CRM offers a wide array of features for its users. While some companies use it for tracking their leads, some might extend it to marketing automation and customer service. Whatever the mode of usage, CRM is one of the key drivers for the success of a company. While...
business strategy process
Business: Getting Back To The Future
In the movie franchise Back To The Future, Doc and Marty McFly go into the future, and bring back technology, aiming to utilize future technology in the current or historic world (watch BTTF 3). In Terminator, technology from the future is transported back in time to...
4 Ways To Use Social Media Customer Service To Your Company’s Advantage
People tend to have an opinion about a product or service every company provides. In this fast-paced digital era of information, social media platforms are becoming another platform where companies and customers are coming together to talk about a variety of business...
Role of CRM in the Business Lifecycle
The customer is King. Quick and reliable service to customers is pivotal to the success of any business. Considering the amount of time and money spent on acquiring a new customer for both B2C and B2B businesses, the quality of service provided to the customer is...
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How You Can Build Customer Loyalty
Keeping your current customers happy is just as - if not more - important than acquiring new customers. Focusing on your current clients will definitely set your business apart in the long run. Building customer loyalty will keep your company thriving for years to...