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business strategy process

Role of CRM in the Business Lifecycle

The customer is King. Quick and reliable service to customers is pivotal to the success of any business. Considering the amount of time and money spent on acquiring a new customer for both B2C and B2B businesses, the quality of service provided to the customer is...

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How You Can Build Customer Loyalty

How You Can Build Customer Loyalty

Keeping your current customers happy is just as - if not more - important than acquiring new customers. Focusing on your current clients will definitely set your business apart in the long run. Building customer loyalty will keep your company thriving for years to...

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How Not To Lose Your Marketing Shirt

One of the things that so many companies experience is losing their shirts in well-intentioned marketing programs. This leads to a feeling of hopelessness, at times, for particular types of marketing. In fact, there are ways to ensure you keep that shirt on, and in...

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5 Things Every Business Site Should Have

Business owners sometimes get so caught up in the day to day business, dealing with customers and invoices, answering calls, and fixing problems. This is understandable, you are a busy person and it is hard to do everything at once. For busy business owners like this...

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