From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Arlin discusses Bryan Eisenberg's Amazon's Performance Secrets. Given Amazon’s dominance over modern e-commerce, it’s easy to forget that it began as...
business strategy process
What I Learned From Visiting A Hotel…Err…Hospital
None of us like it when something unexpected comes up, like an unexpected health issue or hospital visit. I recently had one of these such experiences, and during my short stay, I learned a couple things that are perfectly applied to businesses looking to build their...
8 Tips | Marry Summer With Your Marketing Message
Although some of our clients thrive during the summer, most dread the inevitable decrease in business during the summer season. Seasonality always plays an important role in how well any business thrives during any time period. Why? We all know that consumers’ needs...
Want an easy way to increase traffic? Include Author Snippets in your blog!
Are you looking for a quick and easy way to increase your search traffic? Look no further! Setting up author snippets on your blog is a great way to increase click through rate and help with branding. There are still a lot of people that don't have this feature...
Game On! US Manufacturing On The Rise
According to a recent study by Boston Consulting Group, the United States manufacturing sector has been making huge strides in the last 5 years to become more competitive in the global manufacturing space. According to this study, in 2004 manufacturing cost 14% less...