Digitization has given rise to a new breed of customers. This is the breed of customers who surf the internet for material regarding the products they want to buy and are well aware of the specifications they want. These customers seek an online shopping experience...
Before we discuss the benefits of infographics, we must first look at what they are. An infographic is a set of ideas and data that is shared in visual form. These are usually very complex ideas that are too heavy for most individuals to understand. When you share...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Arlin discusses Bryan Eisenberg's Amazon's Performance Secrets. Given Amazon’s dominance over modern e-commerce, it’s easy to forget that it began as...
None of us like it when something unexpected comes up, like an unexpected health issue or hospital visit. I recently had one of these such experiences, and during my short stay, I learned a couple things that are perfectly applied to businesses looking to build their...
Although some of our clients thrive during the summer, most dread the inevitable decrease in business during the summer season. Seasonality always plays an important role in how well any business thrives during any time period. Why? We all know that consumers’ needs...
