In recent decades, the corporate world has witnessed a clear shift of power toward marketing. The evolution has made marketers assume many more responsibilities, such as CEO or co-founders in start-up companies. With the growth of digital marketing, the CMO has...
Email deliverability has a significant impact. Email deliverability has a significant impact on any email marketing campaign. Because email marketing is an important part of overall marketing campaigns in many businesses, it is crucial to ensure high deliverability....
Software as a Service, also simply known as SaaS, is a software delivery model that has become more and more popular. This is partly because of the subscription mode of payment that gives customers some control on how and when to use the software.Due to increasing...
B2B selling has become more challenging. Some of the challenges include new purchasing habits, changing markets, and aggressive growth goals. Currently, salespeople are finding it had to keep up with the pace. Sales organizations are trying to make sure the reps are...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent CXL Institute article, “Marketing and Growth Lessons for Uncertain Times” by Derek Gleason. So, I have a split...
