2023 Marketing Trend: B2B businesses require special planning to integrate marketing and commercial strategies. This is why highly effective tactics that raise brand awareness and allow deals to be closed more efficiently are key to standing out in highly competitive...
In recent decades, the corporate world has witnessed a clear shift of power toward marketing. The evolution has made marketers assume many more responsibilities, such as CEO or co-founders in start-up companies. With the growth of digital marketing, the CMO has...
Email deliverability has a significant impact. Email deliverability has a significant impact on any email marketing campaign. Because email marketing is an important part of overall marketing campaigns in many businesses, it is crucial to ensure high deliverability....
Software as a Service, also simply known as SaaS, is a software delivery model that has become more and more popular. This is partly because of the subscription mode of payment that gives customers some control on how and when to use the software.Due to increasing...
B2B selling has become more challenging. Some of the challenges include new purchasing habits, changing markets, and aggressive growth goals. Currently, salespeople are finding it had to keep up with the pace. Sales organizations are trying to make sure the reps are...
