If you are an executive at a company that is looking to significantly improve the performance of your marketing programs, things could radically change for the better in a relatively short amount of time through new technology-based marketing tools that make use of...
PPC is short for pay-per-click, wherein advertisers have to pay a publisher, like Google, a given fee each time someone clicks on their ad. These ‘Sponsored Ads’ are displayed on the search engine results pages whenever a user does a search for their relevant...
Past studies have shown that it takes nearly 10 seconds for website visitors to decide whether they will stay on your website or not. So, what exactly it is that encourage users to stick to the website? Is it the well-written content that can be easily read within few...
Internet has become the most important and vital source of information for everyone around the world. Now people prefer to search everything online, instead of looking at directories and going through Yellow Pages. If you already have an online business presence, you...
Keyword Research Keyword research is an essential part of search-based marketing. It doesn’t matter if it’s SEM or SEO all online campaigns start with some form of keyword research. Search engine marketing is based on showing up the very moment searchers are looking...
