With only a week to go before the year ends, marketing leaders from around the world are gathering their teams together in an effort to interpret 2016 trends in a manner that will result in success in 2017. In many circumstances, the question being pondered is how to...
business strategy process
Podcasts: When is it a good time to start a new one?
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Social Media and Content Marketing, Michelle Keyser, discusses a podcast by Jerod Morris and Jon Nastor,“ When Is the Right Time to...
Penguin 4.0 Algorithm Update
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Mark Bowens, discusses the recent updates to Google’s algorithm, “Penguin 4.0: what does it mean for SEO...
Management and Making Meaning: Crossing Over
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the MITSloan Management Review article by Catherine Bailey and Adrian Madden,“ The Five Qualities of Meaningful Work”. My...
How to Achieve a Good Work-Life Balance
In 1938 the Fair Labor Standards Act was passed to make a typical workday more tolerable. Prior to that, a typical workday was 11-16 hours long. The FLSA made the eight-hour work day and 40-hour work week the standard. In addition, economists predicted time spent with...