Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook and enjoy these new desserts became early influencers in their neighborhoods....
According to Blank, Taylor Swift’s video provide three lessons to help improve and strengthen professional relationships.
![[Blog Abstract] Content Marketing For Law Firms](https://www.directivegroup.com/wp-content/uploads/2019/09/happy_employee-e1569851153230-1.jpg)
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Marketing Strategist, Todd Rader, discusses the recent Forbes article, Content Marketing For Law Firms (Hint: Legal Content Doesn’t Have To Be...
Every day, prospects and customers pass judgement about your products or services based on presentation. To develop new leads or build customer loyalty, getting your brand’s message right is crucial, especially for new businesses. But to persuade a customer to do...
B2B Content Marketing continues to change as business marketing gets more complex. Everyone has heard of the classic search engine optimization where businesses fight for rankings for a few specific keywords. But this system doesn't work in all industries. In some...
