How cool would it be to know that every product or service you ever offered (before launching), would be successful? What if you never had to struggle to get new customers or traffic to your website? Impossible. Right? We’ll on March 31st, 2016, Elon Musk launched...
content marketing
4 Questions Every B2B Organizations Should Ask When Thinking Through the Content Strategy
Content marketing is an important strategy for B2B organizations and according to the Content Marketing Institute, 88% of respondents said they use content marketing. However, about 70% of those respondents admitted content marketing was ineffective. How do we...
Triple the benefit of your content
As we all know, content is king (tired of hearing this yet?!) It is hard enough these days just to keep up, let alone release multiple pieces of content a week. What if I told you that you can get 3 times the benefit from each piece of content you have? I bet you are...
The Importance Of Handling Customer Reviews
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an interview posted on the Marketing Sherpa Blog by Kayla Cobb, The Importance Of Handling Customer Reviews. DirectiveGroup is a big...
Why Evergreen Content Matters.
If you are a brand, company or person seeking to attract and keep your target audience’s attention online, then chances are you are working diligently to create content. By now, you have heard the phrase ‘Content is King’ a million times and because of it, you are...