The holiday season is right around the corner and now is the time when most small businesses start marketing their holiday promotions through newsletters and email marketing. Most businesses understand the need to market to their customers, especially during the...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses The Neuroscience of Conversion Optimization. This is a great article that describes three principles from neuroscience...
The development of a high-converting website is not an accident. And it is not out of reach. It may be interesting to consider that one of the greatest barriers to developing a great website that converts is that you may be too close to the details of your company....
The phrase, "content is king," isn't hyperbole. A look at Alexa's top sites, as of June 2014, reveals that nine of the top 10 websites are driven by content. There are five search engines, three social media sites, and Wikipedia. The lone holdout is Amazon, but even...
It comes as no surprise that engaging your customers is a vital part of securing their business, but how do you get started doing that online? If you think about it, most websites you visit invite your participation in ways that go beyond simply reading a page. The...
