What is Voice Search? Rather than typing, users search online by using their voice to speak their search query on their smartphone or smart speaker. It gives them the freedom to speak naturally to find the products and services they need hands-free. ...
![[Blog Abstract] Average Position – Out with the Old, In with the New](https://www.directivegroup.com/wp-content/uploads/2019/09/average-position-no-more.png)
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent article by Jess Armstrong at WordStream, “Goodbye, Average Position: Everything You Need to...
Regardless of niche, most marketing strategies focus on capturing and retaining the customer's attention. However, very few ever touch upon the experience. Less than stellar customer experience is the biggest threat to any business. Successful brands always strive to...
Chatbots: A Bane or a Blessing? New tech always attracts those who believe in the power it delivers, along with doubters who refuse to think a ‘better mousetrap’ is even possible. This is especially true when it comes to Chatbots, as it has been one of the most...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Target Marketing article, “How to Use Process-Level Value Proposition (and Why It's Essential to Customer...
