Regardless of niche, most marketing strategies focus on capturing and retaining the customer's attention. However, very few ever touch upon the experience. Less than stellar customer experience is the biggest threat to any business. Successful brands always strive to...
Chatbots: A Bane or a Blessing? New tech always attracts those who believe in the power it delivers, along with doubters who refuse to think a ‘better mousetrap’ is even possible. This is especially true when it comes to Chatbots, as it has been one of the most...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Target Marketing article, “How to Use Process-Level Value Proposition (and Why It's Essential to Customer...
How to make email work in a 2019 world where people are at war with their inbox? As a marketer, you can make use of effective ways of engaging the subscriber as well as using the data and technology that is available today. The goal of any email campaign should...
Search engine optimization (SEO) has changed a lot since its humble beginnings. It's a method of gaining free organic traffic from natural search results on prominent search engines like Google, who dominates the search market, Bing, and Yahoo. The primary search...
