How to make email work in a 2019 world where people are at war with their inbox? As a marketer, you can make use of effective ways of engaging the subscriber as well as using the data and technology that is available today. The goal of any email campaign should...
Search engine optimization (SEO) has changed a lot since its humble beginnings. It's a method of gaining free organic traffic from natural search results on prominent search engines like Google, who dominates the search market, Bing, and Yahoo. The primary search...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses an article by Shanelle Mullin at ConversionXL, “Email Testing: Going Beyond Open Rate and Click Rate″. If...
Many marketers who consider Google Analytics 360 (GA360), no matter how briefly, rule it out as an option when they see the price tag. From a brief overview of the features, GA360 offers, most can't muscle their way past the six-figure cost. Marketers are used to...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by contributor, William Arruda “How to Build Relationships in the Workplace”...
