Hint, hint: It's about planning. In a previous blog, Marketing Definitions 101, one of DirectiveGroup’s team members wrote an article that discussed the differences between various marketing terms - as we use them - in an attempt to call out more subtle nuances. I’ll...
In the recent times, no other technical word has invoked a mixed response as Big Data. The clear push by major brands and large companies to leverage the benefits of Big Data is evident from the fact that the highest paid jobs in the IT Industry are around Big Data....
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses an Inc article by one of her favorite authors, Jeff Haden, “9 Things Mentally Tough People Always Do.” I have been...
Companies will experience a higher-level of productivity and efficiency by holding staff accountable for the individual choices they make. Unfortunately, this is frequently accomplished by wielding a specter of fear of punishment or reprisal if performance...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Larry discusses the recent Forbes article by Jason DeMers highlighting 7 predictions for the future of internet marketing. Jason DeMers recently wrote...
