Whether you are only now starting your business, or if you’ve been around a little while, chances are you are following one of two courses of action when it comes to selling your product or your service. You may be one who thinks simply because you have an offering...
Not all stories start with “once upon a time” and end with “happily ever after”. But there are certain elements that should be present in every story you tell—and the story of your business is no exception. In today’s hustle and bustle world have 30 seconds or less to...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Michelle discusses the recent HubSpot article by Meghan Keaney Anderson. As a parent I was adamant that my 12 year old son was not going to be on...
Do you experience a certain level of confusion when it comes to the myriad of marketing terms? How about something as simple as the difference between the term ‘marketing’ and ‘advertising?’ You’re not alone. A good many use various related terms interchangeably....
Although dependent upon the industry, did you know that many businesses lose up to 40-percent of their customers each year? Though you’re certainly aware that you are experiencing a level of churn, I’ll bet you’re pretty shocked at how high those numbers can get. A...
