If you’re a company looking to increase revenue in the next decade, it is a must that you pay great attention to Millennials. Wonder why? In 10 years, this generation will make up 75% of the workforce. In fact, 46% of potential B2B buyers are Millennials. If you don’t...
Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars It’s no secret that the first step in converting customers is to drive prospects to your website. To do cost effectively throughpaid ads it is essential for you to ensure your ads are...
Obtaining, measuring and successfully using data gleaned from customer feedback is invaluable for any business. You need to know your customers are satisfied. A satisfied customer is a loyal customer. A loyal customer will not only continue to buy from you, but will...
As you have probably heard over the last several years, it is estimated that B2B purchasers are 60% through their decision making process, or more, before they ever reach out to a sales team. I have been reading recently different sales experts contesting this figure....
Everywhere you look experts are talking about content marketing and why it’s so important to your business. There are convincing studies that show businesses want to track their content marketing effectiveness but struggle with creating engaging content. We also know...
