From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Kim comments on a LinkedIn article by Google, Keywords to the Wise. If you’ve ever caught yourself wondering why your AdWords campaigns are not...
Profiling your customers and understanding their behavior is a critical part of your marketing success. It helps us in better understand whom we are talking to and how to structure our conversations to have their attention. One of the most successful ways of creating...
Building trust is pivotal to the success of your eCommerce store or for building the brand for your online business. The best way to strengthen trust is through a strong reputation and meaningful relationships nurtured over time. Here's a closer look at what you can...
The success of your business is reliant upon the interdependent roles of strategy, marketing and technology. However, a few common questions need to be answered prior to outlining the interrelation between these three parts: Should technology drive the strategy or...
