As we spend more time at home, viewer attention is shifting even more to online entertainment options. People are streaming on TV screens and using their mobile devices to watch their favorite shows more than ever, and that is opening additional opportunities for...
A Redesign Checklist for You Remember when you had your first website designed? You were excited, happy, and proud to have a digital representation of your brand. Now some time has passed and you are rebranding your company. That means you need to have a website...
The purpose of branding is to build connections with prospective and current customers. They want to understand the who and the what behind the company they do business with. Although they're making a financial investment into a company, the brand allows them to make...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent CXL Institute article, “Marketing and Growth Lessons for Uncertain Times” by Derek Gleason. So, I have a split...
Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook and enjoy these new desserts became early influencers in their neighborhoods....
