Email deliverability has a significant impact. Email deliverability has a significant impact on any email marketing campaign. Because email marketing is an important part of overall marketing campaigns in many businesses, it is crucial to ensure high deliverability....
![[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You](https://www.directivegroup.com/wp-content/uploads/2020/01/make-cold-email-work.jpg)
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses an article by Rimma Sytnik at ConversionXL, “Cold Emails: Can They Work, Or Are They...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses an article by Shanelle Mullin at ConversionXL, “Email Testing: Going Beyond Open Rate and Click Rate″. If...
Artificial Intelligence is now becoming widely available and is prized for the power it has to change the way we conduct business. Unfortunately, email marketing is still akin to a crapshoot for even experienced marketers who struggle to create content that is...
There are 4.35 billion email accounts worldwide,and 196 billion emails are sent out daily! Mind blown? With so many emails reaching our inboxes daily, no wonder B2B brands find it a real struggle to make their email messaging stand out. Nonetheless, email marketing...
