B2B companies are always looking for new ways to increase lead generation and convert more leads into customers. How you approach marketing in B2B is different from the way it’s done in B2C industries. But one thing remains true for both: you’ve got to keep the pool...
Google makes it easy to create new campaigns, with a wizard-like interface that takes your input and helpfully suggesting features depending on your campaign’s goals. If you’ve followed along with the first two blog posts in this series on Geotargetting and Targetting...
As most, if not all, marketers know, successful paid search campaigns, are only possible by getting the right message to the right audience at the right time. So, where do you start when your campaigns are not successful? That depends… but for this article, we will...
Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign. This week I’ll describe another hidden “grab” that causes every Google Display Network ad group to lose money – by...
Yes, Google is a public company whose mantra needs to be "increasing shareholder value." But unfortunately, there are a few "features" in Google Ads that maximize Google revenue by hiding default options that eat advertiser spend without delivering value. We'll start...
