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paid digital advertising

Making the Most out of Scripts for Your PPC Campaigns

Making the Most out of Scripts for Your PPC Campaigns

Wondering how Google scripts can automate your business? Here is everything you need to know to get you started. In this article we will cover: What is a script/ how is it used How to use Ad scripts How can scripts help improve Google Ads Top Google Ad Scripts Finding...

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YouTube, New Opportunities for Today

YouTube, New Opportunities for Today

As we spend more time at home, viewer attention is shifting even more to online entertainment options. People are streaming on TV screens and using their mobile devices to watch their favorite shows more than ever, and that is opening additional opportunities for...

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Negative Keywords in Google Ads

Negative Keywords in Google Ads

In addition to well researched and optimized keywords, choosing—and continuously adding negative keywords ensures that you get the most qualified traffic based on your campaign goals. Negative keywords are one of the most powerful, and under-used, tools you have in...

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Take Advantage of Facebook Search Ads

Take Advantage of Facebook Search Ads

Facebook began rolling out a new feature to its search engine in late October 2019 – Search placements. Meaning that your Facebook ad can now show up in results from the search box. This development caters to advertisers by making the search box tailored to reach...

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[Blog Abstract] One Marketer’s Take on Facebook’s Clear History

We’re used to using the Facebook pixel to collect data on user’s browsing histories and should users elect to “clear” history, that is about to change. The only question is by how much.

Marketers are opportunists, and the best way to confront this situation is to adapt and find a way to use it to our advantage. Digital marketing is a constantly evolving industry, so here’s what we can do:

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