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paid digital advertising

What’s New On Google Ads Automation

What’s New On Google Ads Automation

Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with relevant customers across all of our channels and partner sites,” through the...

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7 Must-have Metrics for Google Analytics

7 Must-have Metrics for Google Analytics

Google Analytics is an amazing tool that every business with a website can take advantage of. This works by collecting data on how your visitors are using your website. BUT… simply using this tool blindly will not help you receive any insights into your audience. You...

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Shape Your Marketing Strategy With Google Analytics

It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are...

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