The Top 7 Metrics for Measuring SEO Performance When it comes to SEO, the right metrics are invaluable. They let you know which of your campaigns are producing real results and which are wasting your time and money. You can't improve what you can't measure. SEO...
search engine marketing
Let’s Talk About Voice Search and Your Website
Marketing managers and executives faced with marketing decisions should pay more attention to voice search - a hot topic in today's world of digital marketing. Reaching a wider audience has always been the top goal of any business, and the latest trends in search...
Killer Digital Marketing Tips: How To Write Ads That Convert
As most, if not all, marketers know, successful paid search campaigns, are only possible by getting the right message to the right audience at the right time. So, where do you start when your campaigns are not successful? That depends… but for this article, we will...
Jell-O and How Influencer Marketing Impacts Your SEO
Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook and enjoy these new desserts became early influencers in their neighborhoods....
Google Algorithm Updates: Expertise – Authority – Trustworthiness Matter
Ranking high in search engine results is about more than just keywords. You'll get better digital marketing results when you keep abreast of the constantly changing landscape of SEO. That's how you can stay at the top of the search rankings - or at least not get...