Does Your Google Quality Score Really Matter? Yes. In fact, Google rewards their clients for having a high Quality Score or QS. However, maybe more important, Google dings advertisers for low Quality Scores. Once you have a low Quality Score, it is a difficult and...
search engine marketing
Unveiling of Google’s New Display Platform
Why haven’t you been advertising on Google’s Display Network? If you are like many other advertisers your answers are probably similar to ones such as… I don’t see the value.It’s not cost effective.It’s too difficult to truly target your audience.The system itself is...
6 Ways To Improve Your Online Marketing
The internet is an ever evolving platform. New tools and websites to market on seem to pop up every week, all claiming to be the next big thing, all claiming to increase your company’s profits. The truth is marketing is marketing whether you are using Google Adwords,...
Keywords Can Enhance or Sabotage Your 2012 Campaigns – Part 1
2012 – This is your year to experience abundance in the ROI of your online marketing efforts. Of course, there are many factors that will contribute to the success or failure of a paid search campaign. This is the first of several upcoming articles that will provide...
The Most Effective Sales Lead Generation Techniques
No matter what industry you are in, generating sales leads is critical. Every business sells something and whether it is a service or a product, you need to constantly generate leads that will transition into clients. What Is A Sales Lead? A sales lead is a person who...