What do you measure in Internet Marketing? How many times have you wondered if your Internet Marketing was effective? Whether you only have a website, you're running PPC campaigns, you're doing SEO, are engaged in Social Media, or are email marketing (just to name a...
Just as technology continues to shift and evolve, so do people’s preferences for how they consume content when considering a purchase. According to a recent study of decision-makers and executives considering a technology purchase, the preference for paper-based...
The World of SEO has seen an increase of the use of an unethical SEO tactic called Negative SEO. While we at DirectiveGroup do not support this effort, it’s critically important you have an idea of what is this is, or are working with a firm who does, as you may one...
The changing consumer landscape has flipped business on its head. What was once a company-controlled marketplace has become an uncontrolled (from the business perspective) place where buying decisions are driven by the customer. Instead of being influenced to buy...
Last week a large number of changes to the way Google ranks and displays search results was rolled out. Many Search Engine Optimization specialists have focused on one piece of the update, codenames “Venice”, and have not looked at the 39 other parts. When you...
