As social media options continue to grow and expand, B2B companies that have not yet joined some of the most basic platforms are recognizing how important this space is for digital marketing efforts. In fact, 83% of organizations actively participate in the social...
Looking to boost your B2B business's online presence? With over 700 million users worldwide, LinkedIn is a goldmine for marketing opportunities. As a social networking platform, it allows businesses to tailor their messaging for their target audience, establish...
The vast number of social media platforms we have access to nowadays might make the words “Social Media Marketing” seem intimidating. Not to mention they are constantly changing and rolling out new features which could affect the algorithms you’ve already based your...
If you believe that social media is not essential when connecting one business to another, you are giving away customers. According to a survey conducted by the IDC, 84% of C-level and VP-level buyers look at various platforms before making a buying decision....
LinkedIn is a great search engine, especially for professionals. It's where you go to find information about your industry, which companies are related to it, who works at the company, and what they do. Given that the social media platform has over 400 million users...
