From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an interview posted on the Marketing Sherpa Blog by Kayla Cobb, The Importance Of Handling Customer Reviews. DirectiveGroup is a big...
Business owners have known for a while now that social media platforms are pretty much necessary in this day and age for a successful marketing campaign. What they fail to acknowledge though is that social media is social, meaning that there is communication involved....
$638 million is the official Q1 2015 earnings reported by LinkedIn, which is a remarkable 35 percent year-over-year increase in overall revenue. CEO Jeff Weiner announced that total members in LinkedIn grew to 364 million, unique visiting numbers increased 18 percent...
No matter your opinion regarding social media, it appears to be here to stay and it definitely is an essential piece of your company’s branding efforts. Why is this? If done correctly, social media can be the preeminent means to grow your professional relationships....
Social media seems to be the sparkling darling of SMB’s. Why is that? There is the promise of being able to connect with and sell to your audience without the annoying cost of paid advertising. At least, this is what has been said since marketing professionals...
